The Demand Compass

The signal-based GTM framework for B2B marketing leaders in complex sales, by David Moreira and Marcos Stubrin (automate rev.ops.). Launching September 3, 2026.

The MQL collapsed four different questions, fit, relevance, engagement, and buying readiness, into one score. The Demand Compass separates the two that matter most into two axes: Brand Awareness (developed) and Readiness to Buy (detected). Every account lands in one of four types, each with one clear play and one owner.

• The Demand Compass framework
• Nurture, In-Market, Cold, and Sales-Ready account types

ISBN: 979-8-9969092-0-9 (ebook), 979-8-9969092-1-6 (paperback), 979-8-9969092-2-3 (hardcover).